The U.S. Commerce Department is setting up an office intended to help entrepreneurs transform ideas into companies… The plan expands on an idea President Barack Obama outlined in comments in Troy, New York, on Sept. 21, in which he said new technologies and businesses are the key to re-establishing economic growth in the U.S. Bloomberg
Saw this while biking in Madrid (Retiro). I think it’s a great concept.
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I saw this video in a post on O’Reilly Radar. Via AlexisBonte
Five points I got from this fantastic presentation by Joshua Porter which apply to any product or service, not only web design.
1. Egocentric world view
A product must first address a users personal need.
2. Single locus of attention
We can actively only think about 1 thing at a time. Check out theawareness test
3. Social Proof
The mere fact that others are doing it is enough for us to do it as well.
A product’s success is not primarily driven by its intrinsic value.
4. Positive Reinforcement
The behavior your seeing is the behavior you designed for. The product should give users positive feedback, this will lead to the next point.
5. Passionate Engagement
Intrinsic rewards are of greater value than extrinsic rewards. Create passionate customers. Enabling increase in skill and knowledge.
Product success is when the customer are made safer, more eager to purchase, more efficient -or just plain happier
Blackberry users ‘work an extra 15 hours a week’ out of the office. Staff with mobile technology such as Blackberries work an extra 15 hours a week as they constantly check emails even out of the office, according to new research. The Guardian
Just read this after watching this video of Seinfeld dissing Blackberries…
And here is the perfect illustration by Jon Keegan of that Blackberry downward look.
Oh and while I’m on the subject you might like Molly Schoemann’s post: Girlfriends vs Blackberry
