Design with Psychology in Mind

Five points I got from this fantastic presentation by Joshua Porter which apply to any product or service, not only web design.

1. Egocentric world view

A product must first address a users personal need.

2. Single locus of attention
We can actively only think about 1 thing at a time. Check out theawareness test

3. Social Proof
The mere fact that others are doing it is enough for us to do it as well.
A product’s success is not primarily driven by its intrinsic value.

4. Positive Reinforcement
The behavior your seeing is the behavior you designed for. The product should give users positive feedback, this will lead to the next point.

5. Passionate Engagement
Intrinsic rewards are of greater value than extrinsic rewards. Create passionate customers. Enabling increase in skill and knowledge.

Product success is when the customer are made safer, more eager to purchase, more efficient -or just plain happier